MICE spain
Meetings, Incentives and Conferences in Spain
Get the best MICE in Spain
Spain is a unique and constantly changing country where there’s always something happening! Therefore, a trusted local MICE agency, like Secret Barcelona, is essential to advise you in the planning of your meetings, incentive and conferences trips, and to get you the best team building activities in Barcelona and Spain!
At Secret Barcelona, we are truly passionate about Spain and Spanish culture! We take part in local celebrations, explore the country all year long, and love finding out about new places and new trends! That's why we have specialized in offering original team building activities as well as authentic tours in Barcelona, Valencia, Ibiza and Mallorca.
Locally based
Based in Barcelona, we perfectly know the city and are able to check a hotel, a venue or a restaurant just for you! We also benefit from great connections with our trusted local partner in Valencia, Ibiza and Mallorca. As a matter of fact, we know Spain like no-one which allows us to give true and honest advice for your MICE events and incentives projects in Spain, just like it was ours!
“Dealing with a true local MICE in Spain to organise your next conference, incentive trip or team building activity, does make a difference!”
Your perfect conference in Spain needs an event planner as it can be a daunting experience, but at Secret Barcelona we make it simple. There is always something happening in Spain, famed for the beautiful countryside as much as the vibrant cities. It constantly provides its own answer to the question of why you should choose Spain for corporate events.
What is MICE and why choose Spain?
What does MICE stand for?
MICE can be summed up as business tourism. You travel abroad for something like a conference, something that will add value to the company. It’s business travel to Spain but with elements of a holiday mixed in to boost morale. Incentive trips that, through people needing time away from work but in a new location, will maximise team bonding. You can even have a special activity to wow your employees.
Why Spain is ideal for MICE events?
Spain should be the next special venue for your next MICE venture, with geographical diversity from cities, countryside and a venture across the sea to the Balearic Islands.
On a practical level, the diversity is everywhere to see, with distinct dialects and histories. This lends itself well to employees feeling comfortable: it’s ranked third on Equaldex’s evaluation of LGBT rights, while the European Network Against Racism has praised the current anti-racism policies very highly.
It is also a convenient country to travel to, in Europe it is never a long flight to get to and it is well-connected to Asia, Africa and the Mediterranean countries.
Spanish culture needs no introduction. It’s a sporting powerhouse, with Barcelona and Real Madrid dominating the football. Enrique Iglesias is a musical icon, while the thriller You Would Do It Too was recently adopted by Apple TV. It’s easy to see Spain is so ideal for MICE events.
How to plan a business event in Spain?
Event planning is never easy but the first step is knowing exactly what you want to see: do you want your MICE Spain occasion in the countryside or deep in the city? A lot of this will take advantage of Spain’s varied climates. The mountainous climate in the centre provides cooler areas, while the Mediterranean feel of the south proves much warmer.
The next decision is how are you approaching the core business aspect? Are you going for a corporate retreat in Spain, or are you needing a place for a meeting? What do you need?
Our destinations
Now that we can travel easily from almost anywhere in the world, it's not an easy thing to choose the right destination for a MICE event in Spain ! Well at least in Spain, you can rely on Secret Barcelona: we know our subject!
Rediscover Barcelona!
Whether you want to celebrate your company’s birthday or organize a convention, choosing Barcelona is a great idea since it has been recognized as a top-quality destination for meetings and incentive travels. And there’s nothing to doubt about it knowing the city has great assets: easy access from one of the best airports in the world, high standard hotels and venues, and multiple team building activities options! In 2019, Barcelona has been elected best MICE destination ! Check it out!
Try Valencia!
But maybe you’ve been in Barcelona before and are willing to change location. So how about Valencia? It is definitely a must see in Spain, offering almost everything Barcelona has, just without the crowd! You could to try the best paella valenciana on our favorite team building activity, or put your employees in full view thanks to an amazing gala dinner in the City of Arts and Sciences! Not quite convinced? Have a look here!
Go on an island!
Looking for a more exotic destination for your incentive trip ? Ibiza and Mallorca have it all if you’re searching for a dream destination for your staff event ! On each island we have a selection of fun & original team building activities. Mallorca & Ibiza offer the perfect environement for an exclusive business trip that will bring together your team. Dream beaches in Mallorca, amazing hotels in Ibiza, best venues, and true local culture that just waits for you to be discovered!
“What is the best destination for your MICE events: Barcelona, Valencia, Ibiza or Mallorca?”
Popular MICE destinations in Spain and Its Islands
So, what are the best destinations for MICE in Spain? Well, let’s dive into locations and help you make that decision.
MICE Barcelona
If there ever was an obvious recommendation, it’s Barcelona. Over 12.4 million tourists descended to the Catalonian city in 2023 to make visits to see the Antonio Gaudi-designed Park Güell among other locales. The W Barcelona hotel among the seafront is the standout venue but you’re blessed with options in the city centre. Overall, Barcelona makes a perfect place for a MICE excursion.
MICE Valencia
Further down the coast from Barcelona and with a more Mediterranean climate, lies Valencia. The headline here is the City of Arts and Sciences which can be hired as a venue. With a futuristic design to impress from afar, inside it is a cultural and leisure powerhouse that can treat every need. Other venues include the impressive Valencia Conference Centre, while those looking for traditional tourism can make their way to the famous La Mestalla stadium.
MICE Ibiza
Ibiza is a place that quietly speaks for itself when you consider its reputation. Its vibrant nightlife and beaches make for a relaxing time. Yet for the same reason, it makes a perfect place to host a MICE event. Hotels are plentiful and of a very high quality so hosting is no issue, while team bonding on a boat tour will make your employees remember the trip, so Ibiza is an easy choice for a MICE venture.
MICE Majorca
Majorca, Ibiza’s north eastern neighbour, is a much bigger island but this allows for a different experience. Its countryside allows for scenic walks and for a calmer trip away. There is no place that sums that up better than Tramuntana mountain range and it boasts some impressive hotels, with the Mirabó de Valldemossa, a 16th century olive farm, among them.
MICE Canary Islands
These islands make for a different scene, with volcanic landscapes and multiple islands to make an event truly unique. Yet MICE events in the Canary Islands are not straightforward as each island has something memorable.
MICE Tenerife
Featuring Mount Teide, the highest mountain in Spain, Tenerife provides a very unique experience in the Canary Islands. Tours around the mountain are easy to recommend, a wholesome experience inspiring the inner explorer out of the most determined homebody. You also have the port city of Santa Cruz de Tenerife offering travel access and beaches to unwind at. A MICE event in Tenerife, will see your employees go home happy.
MICE Gran Canaria
For a traditional event space, a trip to Gran Canaria will be ideal. The Seaside Palm Beach hotel in Maspalomas in the south of the island makes a calmly great venue, while the five-star Hotel Cristina in the north will leave anyone impressed. If you want to head out from the venues, then you can jump on a buggy tour of the Barranco de Berriel mountains.
MICE Fuerteventura
A more typical holiday destination but one that ensures the variety that gives the Canary Islands such appeal. An authentic tapas walking tour, visiting farms and provides a relaxing day with five and a half hours allotted across only 1.5km. For a less active experience, just hop on a boat and watch dolphins in the beautiful sunshine. While the previous islands might be geared towards adventure, Fuerteventura is where you go to put your feet up for a MICE occasion.
MICE Lanzarote
With some of the largest volcanic activity in the world, Lanzarote boasts something few places can. A visit to the Montañas del Fuego, the mountains of fire, is a must for any time away from a conference. Devised by famous spanish artist César Manrique, a tour along the Ruta de los Volcanes is the best way to experience this. The wider volcanic landscapes make for an incredible MICE experience in Lanzarote.
So when we say that Spain has it all, we were being modest.
Our business event management skills
Our long experience in the tourism and event industry allows us to offer strong skills in planning meetings, incentive trips and conferences in Spain. Because every project is different, we always offer creative solutions for all your corporate events! So whatever type of business event you want to organize, we can help you plan it!
Corporate meetings, conferences and conventions
When it comes to organizing a meeting or a conference nothing should be left to chance! And this is our strength: from small business meetings to large conventions requiring heavy logistics and complete field coordination, we are perfectly trained to help you make your professional event a success! Besides our expert advice, we provide technical, tailored, creative and reliable solutions for any type of business meeting in Spain.
Incentive travels
In order for your incentive event to be motivating, engaging, authentic and original, we will provide you with our expertise and our event management skills, and will share with you all our ideas! Indeed, not only we take care of hotels bookings, venues finding and transport organisation, but we're also specialized in offering exclusive tours and team building activities for your incentive trip!
Parties and gala dinners
To guarantee the success of your staff party or your fancy gala dinner, we only work with the most stunning venues, the best restaurants, catering companies, audiovisual, production and decoration companies. The assurance of a memorable event! In addition, so you can have a memorable gala dinner, we can suggest the best music bands and artistic shows such as an authentic flamenco or rumba catalana show! Have a glimpse on our flamenco show here!
“This is what makes us today an approved and experienced MICE organizer in Barcelona and Spain!”
Tailored MICE experiences across Spain
Yet with all those options, it is difficult to imagine putting it all together in a single package. Thankfully though, there are tailored options to help do much of the work for you, including from ourselves. From clarity on what to aim for to outright requests for your tailored MICE experiences your planning for your tailored MICE experience in Spain just became clearer.
Incentive programs for teams
To get the most out of any team, incentives have to be there. Events are a huge part of that, eras where workforces had particularly strong morale become part of office folklore. Yet again, we are on hand to ensure your team’s incentive program will see them return home harder working than ever before.
Conference and meeting spaces
The serious events are of equal importance though, as there is work to be done and we do not ignore that. As much as relaxing varies wildly, so do the needs of corporate and meeting venues: should it be out in the open, should it be more of a stage and audience, or an open plan and flexible space? Technological flexibility will be required, you also need to ensure these spaces are fully accessible so as to not exclude anyone.
Our Premium Services
To organise your business travel, Secret Barcelona offers all the services you can expect from a DMC in Spain, just with higher standard! We have indeed carefully selected the most qualified partners to offer you the best DMC services and ensure you get the best experience possible in Spain.
A true partnership
Venue finding
Team building activities
Event management
Airport pick up service
Hotel reservation
Ground transportation
Local guides
Why choose Secret Barcelona for your MICE event?
We are one of the top MICE agencies in Spain, and we truly understand what makes an event unforgettable. From inspiring your employees to enchanting your customers and leaving a lasting impression on participants, we know how every element contributes to your company’s success. Organizing an impactful event can feel like a big task, but with us, it’s no big secret—you’re in the right place for everything MICE in Spain. At Secret Barcelona, our goal is simple: to create memorable experiences that serve your goals and strengthen your business. We combine our expertise in event management, deep knowledge of Spain, and a wide range of premium services to deliver tailored solutions for all your business travels and events. So, if you want to get the most out of your event, let’s talk about your project! Contact us today—we’d love to hear from you and provide the best offer as soon as possible.